JUICY COUTURE

A denim-focused line launched by JUICY COUTURE in 1999. Centered on jeans, pants, shorts, skirts, tops, and jackets, it independently offered a denim category distinct from the core brand, whose focus was tracksuits. It was also reported that the denim line was revamped as Juicy Jeans in 2012, positioning it as a spin-off line that presented the parent brand’s casual character through a focus on denim.

A children's offshoot line of JUICY COUTURE, launched in spring 2002. Targeting babies through kids, it adapted elements of the parent brand's logos, tracksuits, and casualwear into child-sized products and an assortment for children. In contrast to the women's-focused main brand, it occupies a place within the brand family as a line clearly segmented by age group, serving the children's market.

A men’s line relaunched by JUICY COUTURE in 2017 to enter the men’s market. Originally the name of a fragrance launched in Europe, it was planned at relaunch as a fashion line in a 15-style capsule format and developed under a men’s brand name distinct from JUICY COUTURE itself. It was a former line that served to add an entry point into the men’s market to a brand family centered on women’s products.

A higher-end line launched as an offshoot of JUICY COUTURE in 2009, aimed at a more mature customer base. It presented a direction distinct from the main line, using black and gray as its base and incorporating military jackets, leather, dark denim, and faux fur. It was developed as an edgy, independent line that filled the gap between JUICY COUTURE’s casual, glamorous main line and Couture Couture’s dress-focused line. It has since been discontinued.

A higher-end designer line launched by JUICY COUTURE in 2006, centered on dresses and tailored wear. It broadened the scope of the core brand, whose focus was casual tracksuits, and served to address a more dressed-up customer base through Italian-made dresses and more formal clothing. It was presented separately from the main collection in a 2007 feature on major stores, and is now a discontinued former offshoot line.

A label introduced after JUICY COUTURE’s restructuring by renaming its former contemporary collection. It carried forward the brand’s signature tracksuits and logo expressions while offering more modern, refined apparel, and the label’s collection also appeared at New York Fashion Week in 2018. Unlike individual elevated lines such as Couture Couture and BIRD, it was positioned as the main collection after the restructuring.

Launched as a JCPenney exclusive in 2021, this was a brand extension line of JUICY COUTURE. Centered on women’s and kids’ apparel, it expanded into footwear, sleepwear, watches, accessories, and other categories, bringing the main brand’s Los Angeles-born athleisure elements to a broader customer base. As a diffusion line that broadened the sales channels and product range, it has continued to be handled under a separate name from JUICY COUTURE itself.