Couture Couture

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Overview

Couture Couture, launched in spring 2006 by California-based Juicy Couture, is a high-priced designer line. Created by founders and designers Pamela Skaist-Levy and Gela Nash-Taylor, it offered around 20 styles of dresses and accessories for luxury specialty stores and department stores. The offshoot line expanded Juicy Couture’s casual aesthetic into dressier territory, and a fragrance of the same name was also released in 2009.

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1 brands
Founded
1995
1995 Parent brand
JUICY COUTURE
Clothing

A higher-end offshoot line focused on dresses

A higher-end designer line launched by JUICY COUTURE in 2006, centered on dresses and tail

A higher-end designer line launched by JUICY COUTURE in 2006, centered on dresses and tailored wear. It broadened the scope of the core brand, whose focus was casual tracksuits, and served to address a more dressed-up customer base through Italian-made dresses and more formal clothing. It was presented separately from the main collection in a 2007 feature on major stores, and is now a discontinued former offshoot line.

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