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Fanatics

Fanatics

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Country: United States
Founded: 1995 1990s
Category: Clothing Accessories Footwear Lifestyle products
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

We were born to raise the game for fans.

Fanatics is a sports licensing and merchandising company founded in 1995 by Alan Trager and Mitchell Trager in Jacksonville, Florida, USA. Since Michael Rubin bought back the sports e-commerce business from GSI Commerce in 2011, it has expanded into a global sports platform. It plans, manufactures, and sells officially licensed apparel, jerseys, headwear, and various merchandise, and has also expanded into trading cards and collectibles, sports betting, fan events, and media. Guided by the statement “Fandom is a force for good,” it operates through several businesses, including Fanatics Commerce and Fanatics Collectibles, with a focus on enhancing the fan experience.

Concept

We believe that fandom is a force for good.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

Fanatics Branded

Sub-brand

Clothing

Core line of officially licensed sports apparel made in-house

Fanatics Branded is a private label offering officially licensed sports apparel and headwe

Fanatics Branded is a private label offering officially licensed sports apparel and headwear designed and manufactured in-house by Fanatics. While Fanatics as a whole is a comprehensive sports platform encompassing commerce, collectibles, gaming, and other areas, this line covers its core clothing segment, offering a wide range of products such as T-shirts, hoodies, jerseys, and caps. It is distinct from brands operated as separate brands within Fanatics Commerce, such as Mitchell & Ness, and from external brands such as Nike, and is positioned as the apparel line responsible for Fanatics’ in-house product range.

2016 Sub-brand

Fanatics Branded

Clothing

Core line of officially licensed sports apparel made in-house

Fanatics Branded is a private label offering officially licensed sports apparel and headwe