HONOLUA

Honolua Keiki is an independent children’s line derived from Honolua Surf. In 2002, it was introduced as a new brand of Honolua Surf, and the opening of a dedicated store was announced as a children’s offering following the existing women’s specialty store Honolua Wahine. Unlike the parent brand, which focuses primarily on men’s and women’s products, it focused on products and retail space for children, serving to extend the customer base toward a surf lifestyle enjoyed by families.

Honolua Wahine is a women's line derived from Honolua Surf Co. It independently offered beachwear, swimwear, resort wear, T-shirts, and other items, primarily targeting female surfers. In contrast to the main Honolua Surf Co. line, which included products for men and families, it was positioned as the line responsible for a women-only assortment and retail operations, with specialty stores also opened in various parts of Hawaii. Alongside Honolua Keiki, it is treated as a derivative line that expanded the brand's customer base by gender and age group.