Honolua Keiki

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Overview

Honolua Keiki is a children’s brand and shop derived from HONOLUA (Honolua Surf Co.), a surf brand originating on Maui, Hawaii, USA. It opened in 2002 in Whalers Village and offered children’s apparel and beach- and surf-related products. The parent brand was founded in 1996 and operates stores and offers original products across the Hawaiian Islands, centered on products for enjoying the beach, surf sports, and the island’s casual lifestyle. Honolua Keiki is a line that extends this waterside culture and lifestyle to children.

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1 brands
Founded
1995
1995 Parent brand
HONOLUA
Clothing

A children’s line derived to expand into the kids’ market

Honolua Keiki is an independent children’s line derived from Honolua Surf. In 2002, it was

Honolua Keiki is an independent children’s line derived from Honolua Surf. In 2002, it was introduced as a new brand of Honolua Surf, and the opening of a dedicated store was announced as a children’s offering following the existing women’s specialty store Honolua Wahine. Unlike the parent brand, which focuses primarily on men’s and women’s products, it focused on products and retail space for children, serving to extend the customer base toward a surf lifestyle enjoyed by families.

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