ROH SEOUL is a fashion brand founded in 2014 by Roh Dongkyoon, a graphic designer working in Seoul, South Korea. The brand offers bags as its main focus, along with leather goods and clothing. It reflects the designer’s perspective of incorporating everyday objects into graphic design, as well as a “functional aesthetic” that combines practicality and artistry. The brand pursues the Eastern philosophical idea of “the beauty of emptiness” and states its mission as questioning a modern society that demands results and speed, and proposing balance in daily life.
Concept
Pursuing the Eastern philosophical idea of “the beauty of emptiness,” the brand offers an essential perspective on life by not aligning itself with polarized social phenomena and proposing a healthy balance.