Tagline
NEO STANDARD
RONEL is a Japanese apparel label launched as a new brand by Coen Co., Ltd. on August 27, 2024. It proposes casual yet refined everyday styles for working men and women with roles in a variety of life situations. Its brand concept is “MEET NEW SELF,” and it presents “NEO STANDARD,” based on intelligence and playfulness, to bring color to busy everyday lives. For Fall/Winter 2024, it is developed around the theme “×INTELLIGENCE.” Its main offerings include jackets, all-in-ones, knitwear, and shoes, and its target audience is men and women in their 30s and 40s.
Concept
MEET NEW SELF