ROUGHNECK

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Overview

ROUGHNECK 1991 is a fashion brand from Indonesia. Founder Rusli Ikhwan launched it in 2015. Starting with menswear, the brand focuses on casual clothing such as T-shirts, shirts, hoodies, and jackets, and also offers bags and accessories. Its core style is streetwear for young people, with graphic designs featuring distinctive lettering incorporated into its products. It has expanded sales through social media and online marketplaces, and has also exported to overseas markets, including Brazil.

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