ROUND ABOUT is an apparel company based in Osaka, established on October 20, 1992. It manufactures, wholesales, and retails clothing, handling everything in-house, from planning and design to production, with its own brands at the center of its business. It operates 32 shops nationwide and proposes products and services while continually incorporating trends from fast-changing street culture.
Concept
The company applies no philosophy to clothing and seeks no culture or foresight in it. It neither rejoices nor frets over pursuing originality as a clothing retailer, nor does it cling to that pursuit. It places returning to its starting point first, examines the mind that grows complacent, and records what calls for shame. It commits itself to what the times and its customers consider good, staying close to it like water, and values accumulating many experiences as a clothing retailer in both adversity and prosperity. Through repeated reform and reorganization fostered by the free thinking of its people, the company aims to move forward slowly and quietly.