Tagline
Knitwear for knit lovers
ROUTINE is a Japanese factory brand launched in Fall/Winter 2022 by Nac Co., Ltd., an integrated knitwear factory in Gosen City, Niigata Prefecture. Tsutomu Mizuno, who heads Dessin de Mode, serves as director. The brand offers knitwear made using the factory’s integrated production techniques, covering everything from knitting and washing to finishing processes, sewing, and final finishing. Under the concept of “knitwear for knit lovers,” it focuses on creating products that blend naturally into everyday life as familiar pieces, offering not only comfort but also visual appeal and texture. Teasel raising, made possible by Gosen’s processing techniques, is another defining feature.
Concept
Knitwear that is not worn to dress up, but as a familiar presence in everyday life—put on unconsciously or as if by habit, and enjoyed as it blends into daily life