ROXY

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Country: United States
Founded: 1990 1990s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 1990s Clothing brands from United States

Overview

Tagline

We Exist to Empower

ROXY is a women’s surf, snow, and swimwear brand founded in 1990 and centered in California by Quiksilver. Bob McKnight focused on the women’s market, pursuing a balance of style, performance, and femininity through products inspired by the mountain and the wave. Its slogan is “We Exist to Empower.” The early boardshorts were designed by Sonia Kasparian, and the brand also offers children’s lines such as Roxy Girl and Teenie Wahine. It continues to be sold through the official online store.

Concept

Ever-inspired by the Mountain and the Wave, we create a first-of-its-kind product that strikes the balance between style, performance and femininity.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 1996-2005

Year Brand Category Description

1996

Roxy Girl

Sub-brand

A derivative line serving as an entry point for older girls

As Quiksilver expanded Roxy as a brand for women, it added a derivative line in 1996 for g

As Quiksilver expanded Roxy as a brand for women, it added a derivative line in 1996 for girls aged 7–16. According to official company information, the line was positioned for an older age group than the children’s line Teenie Wahine and described as adapting Roxy’s surf, snow, and swim world for juniors.

1999

Roxy Room

Sub-brand

Lifestyle products

A home-goods derivative line extending into the home sphere

Added in 1999, this home-oriented derivative line differs from the apparel-focused Roxy Gi

Added in 1999, this home-oriented derivative line differs from the apparel-focused Roxy Girl and Teenie Wahine in that it offers bedding, lamps, and posters. It serves to extend Roxy’s apparel-centered brand domain into the home, and is officially presented as expanding its lifestyle offering into living spaces.

2005

Roxy Ski

Sub-brand

Footwear

A mountain gear spin-off line extending into ski equipment

Introduced in the early 2000s as a ski/boot spin-off line, it was officially presented as

Introduced in the early 2000s as a ski/boot spin-off line, it was officially presented as a venture developed with Dynastar of Rossignol. Unlike the main apparel lines Roxy Girl and Roxy Room, it was an extension focused on hard goods for mountain sports, positioned as a line that expanded the brand’s reach into snow-mountain categories.

1996 Sub-brand

Roxy Girl

A derivative line serving as an entry point for older girls

As Quiksilver expanded Roxy as a brand for women, it added a derivative line in 1996 for g