RUNRABBIT is a Korean kidswear brand that has been operating since 2019. Its official profile describes an approach to making clothes that make everyday life fun and comfortable, starting with the occasions they are worn for, such as rainy days, days with physical education, and outings with friends. The brand values preserving a childlike quality without making the clothes feel overly childish, and reflecting its tastes in details such as colors and materials. Its offerings focus on children’s clothing.
Concept
RUNRABBIT considers the “situation” first.