Tagline
Taking the Monogram into the Next Generation
russet horizons is a rebranding project launched in 2026 to mark the 25th anniversary of the bag brand russet. Centered on its monogram, the project aims to refresh the brand’s image to date and connect it with the next generation. Under the direction of stylist Koji Oyamada, it holds pop-ups featuring the creation, exhibition, and sale of one-of-a-kind remake works co-created with artists, as well as limited-edition collaborations. It also places importance on sustainability initiatives, including repurposing colored monogram materials that had lost their intended use.
Concept
A rebranding project that explores challenges and possibilities for generations unfamiliar with the russet brand.