SAFARI is a spin-off line developed from Goody Grams, a design brand created by four creatives at a Thai TV commercial production company. Inspired by vast landscapes and skies, as well as the gentleness and softness of animals, it was built around a concept that expands into imagery of oases, LOHAS, and nature. Its products centered on lifestyle and fashion accessories such as book covers, bags, and portable ashtrays, incorporating materials and motifs including cow hair-on hide, shark leather, and animal prints. It is no longer listed in the parent brand’s official lineup and is treated as a past line.
Concept
The concept focuses on the gentleness and softness of animals, in the way vast landscapes, skies, and other expansive things can evoke a sense of maternity. The imagery then expands to encompass oases, LOHAS, and nature, along with a personal sense of “safari.”