Goody Grams

An original in-house brand planned, produced, and sold by GLOBAL FORME CONCRETE, it occupies a central position in the company’s lifestyle goods business. The “weight” in the brand name refers not to physical weight but to the value added to products through factors such as materials, function, production background, and changes that develop with use. It has developed derivative labels such as Goody Grams Add, MONIQUE CHARTLAND by Goody Grams, and GRACE by GOODY GRAMS, and forms the foundation of the group of brands representing GLOBAL FORME CONCRETE’s design products division.

GRACE by GOODY GRAMS is a derivative brand that extends Goody Grams’ design into fragrance and everyday goods. Its offerings include fragrance oils, room sprays, potpourri, sachets, glass bottles for shampoo and body wash, cutlery, trays, and storage items, forming a range of products that brings fragrance into living spaces. While Goody Grams covers a broad range of miscellaneous goods and tableware, and Goody Grams Add foregrounds the aging of materials, GRACE occupies the lifestyle segment centered on fragrance and home care.

Goody Grams Add is a derivative line focused on adding a timeworn texture to Goody Grams products. Using materials such as steel, brass, aluminum, and glass, it creates a vintage-inspired appearance featuring rust, peeling, scratches, and color changes through low-tech processing and traditional techniques. While Goody Grams combines animal motifs with function and playfulness, Add is distinctly centered on material treatments and the look of aging, and is positioned as an independent collection spanning shoehorns, ashtrays, trays, clips, objects, and other items.

MONIQUE CHARTLAND by Goody Grams is a line of interior accessories developed under the Goody Grams brand name. It offers items such as photo frames made from recycled water buffalo bone, wooden storage products, baskets made with sea glass and jute, and mirrors, and is characterized by the use of naturally derived and reused materials and production by hand in India. While Goody Grams itself covers a broad range of accessories combining animal motifs and functionality, and Goody Grams Add centers on artificial vintage finishes, this line is a derivative line in the interior category that foregrounds the background of its materials, handcraft, and the changing appearance of products with continued use.

PIRATE was a derivative line previously developed as one of four lines, alongside SAFARI and VIAND, with Goody Grams at its center. Focusing on aged finishes evocative of pirates and classic designs, it offered items such as antique-gold and black cutlery, wine glasses, cards, and leather accessories. While SAFARI handled animals and natural materials, PIRATE was positioned around tableware and highly decorative items. It does not appear on the current official brand list and is classified as a line that formed part of the brand family in the past.

SAFARI is a derivative line that was previously developed as one of four lines, alongside PIRATE and VIAND, with Goody Grams at the center. Against a backdrop of imagery such as vast landscapes, animals, oases, and nature, it offered items including book covers made with haircalf and leather, portable ashtrays combining shark leather, and accessories featuring animal motifs. While PIRATE focused on classic cutlery and dark tableware, SAFARI was structured around animal-derived materials and designs evoking nature. It does not appear on the current official brand list and is positioned as the nature- and animal-related segment within the brand family of the past.

VIAND is a spin-off line identified in past product information as one of four lines, alongside SAFARI and PIRATE, with Goody Grams at the center. Although currently available product information is limited, the line offered playful interior accessories that evoke food, such as potpourri modeled on ice cream. It had a distinct concept from PIRATE’s classic tableware and SAFARI’s animal- and natural-material-focused items, and served to broaden the range of expression within the brand. It is not listed in the current official brand directory.