Tagline
GIRL, Lady. It’s me.
SAMANTHAVEGA is a Japanese bag and accessories brand launched in February 2000 by Samantha Thavasa Japan Limited, which was founded in Tokyo in 1994 by Kazumasa Terada. Centered on bag collections, it also offers wallets and small accessories, charms, cases and pouches, apparel, lifestyle goods, and jewelry. Its concept is to embrace an authentic, individual approach to an Active & Healthy lifestyle and propose a Laid back & Casual Style.
Concept
The concept centers on an authentic, individual approach to an Active & Healthy lifestyle. For women who value their own worth and style rather than seeking to please others, the brand proposes a trend-conscious Laid back & Casual Style. This season sees the release of its first apparel line. Under the theme of ATHLEISURE, the line mixes West Coast-inspired, up-trend elements with a sporty sensibility, offering sporty items accented with POP colors. The brand aims to make global proposals spanning a girly image and the lifestyles and culture women aspire to.