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sanrio

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Country
Japan
Founded
1960 1960s
Category
Lifestyle products Clothing Bags Accessories
Related brands
Lifestyle products brands founded in the 1960s Lifestyle products brands from Japan

Primary categories

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Similar brands and comparisons Find brands similar to sanrio and compare their traits.

Overview

Tagline

Small Gift Big Smile
Sanrio is a Japanese character and entertainment company founded in 1960 by Shintaro Tsuji as Yamanashi Silk Center (now Sanrio). It plans and develops characters including Hello Kitty, and operates businesses in the planning and sale of related products, greeting cards, licensing, retail and e-commerce, digital content, and theme parks. Its corporate philosophy is “Getting Along Together,” and its vision is “One World, Connecting Smiles.” Centered on communication between people through gift-giving, it develops character IP in Japan and overseas.

Concept

Getting Along Together (Getting Along Together)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2026
2026 Sub-brand
sanrio house
Clothing

A lifestyle brand that extends the appeal of characters into areas of everyday life

A lifestyle brand planned and operated by Mash Style Lab under license from and supervisio

A lifestyle brand planned and operated by Mash Style Lab under license from and supervision by Sanrio. While Sanrio develops characters and a broad range of product and licensing businesses, sanrio house brings the appeal of its characters together across multiple areas of daily life, including fashion, beauty, home goods, and food. Unlike Sanrio character merchandise or individual licensing projects, it is a lifestyle brand developed in collaboration with an external partner, offering products designed and planned by the Mash Group for everyday wear and living.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Lifestyle productsbrands fromJapanfounded in1960

DEVICE style Japan Founded in 1960 Lifestyle products In common Lifestyle productsbrands fromJapanfounded in1960

Brands from Japan founded in 1960

Cricket Japan Founded in 1960 Accessories In common Brands from Japan founded in 1960
Grand Seiko Japan Founded in 1960 Watches In common Brands from Japan founded in 1960

Frequently asked questions about sanrio

Country of origin, founding year, categories and parent brands.

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Materials

Silk

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Brands from Japan Brands founded in 1960 Brands founded in the 1960s Brands from Japan founded in 1960 Brands from Japan founded in the 1960s Lifestyle products brands Lifestyle products brands from Japan Lifestyle products brands founded in the 1960s