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Savage Classics

Savage Classics

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Country: United States
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Savage Classics is a men's essentials collection launched in 2024 by the U.S. lingerie brand Savage X Fenty. Its founding parent company, Savage X Fenty, was established in 2018 by Rihanna (Robyn Rihanna Fenty). Savage Classics focuses on everyday underwear and loungewear, including boxers, briefs, and crew-neck T-shirts, with a lineup that includes 3- and 6-packs and sleepwear. The launch campaign featured A$AP Rocky and his eldest son, RZA.

Concept

Men's daily essentials (boxers, briefs, and T-shirts)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

Savage X Fenty

Parent brand

Clothing

An accessible line focused on core basics

“Savage Classics” is the name of a series grouping Savage X Fenty’s core basics. Official

“Savage Classics” is the name of a series grouping Savage X Fenty’s core basics. Official product pages and campaigns use the “Savage Classics” label for essential items such as three-packs of boxers and briefs and crew-neck T-shirts, offered in multiple sizes. The same label also appears in official product titles, positioning the series as a broadly accessible line bringing together everyday underwear and basic apparel. Media coverage has also described the core product range using the name “Savage X Classics.”

2018 Parent brand

Savage X Fenty

Clothing

An accessible line focused on core basics

“Savage Classics” is the name of a series grouping Savage X Fenty’s core basics. Official