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SECOND.A

SECOND.A

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Country: South Korea
Founded: 2018 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from South Korea

Overview

Tagline

Trendy design and reasonable price

SECOND.A is a second line launched in 2018 by Korean shoe brand FIRENZE ATELIER. Based on the parent brand’s proprietary handmade shoemaking method, it seeks a balance between trendiness and price by adding some automated processes. It officially promotes “Trendy design and reasonable price” and offers leather shoes, boots, sneakers, and other footwear. With production by artisans in Korea and shoemaking rooted in the parent brand at its core, it presents footwear suited to everyday use.

Concept

Second Atelier is a second line that develops high-value items by adding some automated processes to the handmade shoe manufacturing methods unique to the Florence Atelier.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2010

Year Brand Category Description

2010

FIRENZE ATELIER

Parent brand

Footwear

The official second line focused on everyday wear and immediate availability

SECOND.A is the official second line launched by FIRENZE ATELIER in 2018, and is also reco

SECOND.A is the official second line launched by FIRENZE ATELIER in 2018, and is also recorded as a second line in the parent brand’s history. While rooted in shoemaking by domestic artisans, it incorporates automation into some processes and offers a product range featuring trend-conscious designs, in-stock sales, and same-day shipping. In contrast to FIRENZE.A’s core line, which centers on made-to-order products, it serves as an accessible entry point to the brand, with products that are easier to choose for everyday use.

2010 Parent brand

FIRENZE ATELIER

Footwear

The official second line focused on everyday wear and immediate availability

SECOND.A is the official second line launched by FIRENZE ATELIER in 2018, and is also reco