Tagline
Shape-stabilizing treatment for neat folding
Selfold is a shape-stabilizing series of folding umbrellas developed by KIZAWA, a Japanese umbrella brand. To address the difficulty of folding umbrellas, it uses a special heat treatment to create creases directly in the umbrella fabric, helping the fabric gather neatly when closed and making the umbrella easier to store. The range focuses on rain umbrellas and parasols and includes automatic-opening and manual types, pursuing ease of folding while maintaining lightness. The name is a coined word combining “Self” and “Fold,” and is a registered trademark of KIZAWA.
Concept
Open your umbrella smartly and store it smartly.