KIZAWA

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Similar brands and comparisons Find brands similar to KIZAWA and compare their traits.

Overview

Tagline

Umbrellas, made smart.
KIZAWA is a Japanese umbrella brand founded in 2017 and operated by KIZAWA Co., Ltd. It focuses on parasols, rain umbrellas, and all-weather umbrellas, and also offers hats and rain goods. Guided by the tagline “Umbrellas, made smart,” it pursues functionality for everyday comfort, including complete light blocking, super water repellency, automatic opening and closing, shape retention, and lightweight construction. Its product lines include U.Light, Selfold, Silky Lux, UVest, Pattofold, and PARAHAT, combining functionality with design.

Concept

SCENELESS / TRENDLESS / EFFORTLESS / ENDLESS

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
2023-2026
2023 Sub-brand
Selfold
Lifestyle products

A shape-retaining line designed for neat folding

Selfold is an umbrella series developed by KIZAWA and distinguished by its shape-retaining

Selfold is an umbrella series developed by KIZAWA and distinguished by its shape-retaining treatment. It is built around a feature that makes folding umbrellas easier to neaten by applying heat and pressure to the fabric itself to set the creases, and includes both rain umbrellas and sun umbrellas. While Pattofold, another series based on shape memory, uses an inner guide-panel system, Selfold is clearly distinguished by its heat-treatment method. KIZAWA’s official materials also present it as an independent series name and sales category.

2025 Sub-brand
SILKY LUX
Lifestyle products

A material-focused line that highlights texture and gloss

SILKY LUX is a series centered on material offerings, using umbrella fabric specially proc

SILKY LUX is a series centered on material offerings, using umbrella fabric specially processed by KIZAWA to give it a glossy appearance and smooth feel. Unlike U.Light, which emphasizes ultra-lightweight construction, and Selfold and Pattofold, which focus on shape-retention functions, it is differentiated primarily by the fabric’s texture and visual impression. It is treated as a distinct name in the official series introduction and the brand category of the online shop, and offers another material-based option for KIZAWA umbrellas.

2026 Sub-brand
Coolia
Lifestyle products

A new functional line specializing in heat shielding.

Coolia is an umbrella line that KIZAWA is launching in 2026, specializing in heat shieldin

Coolia is an umbrella line that KIZAWA is launching in 2026, specializing in heat shielding. It offers parasols made with Radi-Cool material, which reflects infrared rays in sunlight and releases heat outward, in configurations including manual and lightweight types, two-fold designs, automatic opening and closing, and short-length styles. Unlike U.Light, which focuses on lightness, and Selfold and Pattofold, which focus on compact storage, the series is listed in the product lineup on the official website as a new KIZAWA line centered on heat protection and heat-shielding performance.

2026 Sub-brand
Pattofold
Lifestyle products

An umbrella line that improves packability through a panel-based design

Pattofold is KIZAWA’s shape-memory umbrella line, using an inner guide panel that makes th

Pattofold is KIZAWA’s shape-memory umbrella line, using an inner guide panel that makes the fabric easier to gather when the umbrella is closed. Its technical configuration differs from Selfold, which applies heat processing to the fabric. The line offers manual- and automatic-opening folding umbrellas, with a focus on reducing the effort required for storage. KIZAWA’s official site presents Pattofold as a distinct series name and positions it as a line within the brand family, where products can be selected by function.

- Sub-brand
PARAHAT
Clothing

A derivative line extending umbrella functionality to hats

PARAHAT is a line developed by KIZAWA, whose product range has centered on umbrellas, to e

PARAHAT is a line developed by KIZAWA, whose product range has centered on umbrellas, to expand into hats for UV protection. It mainly sells hats, including bucket hats and wide-brimmed hats, featuring fully light-blocking parasol fabric in the brim. In applying the functionality of umbrellas to hats, its product category differs from umbrella series such as U.Light and Selfold. KIZAWA’s official materials describe PARAHAT as a series of sun-protection hats, and a trademark was also obtained in 2024.

- Sub-brand
U.Light
Lifestyle products

Core umbrella line focused on ultra-lightweight construction and portability

U.Light is KIZAWA’s core series of ultra-lightweight umbrellas. It uses carbon fiber to en

U.Light is KIZAWA’s core series of ultra-lightweight umbrellas. It uses carbon fiber to enhance lightness and portability, extending parasols, rain umbrellas, and all-weather umbrellas for everyday carry. Unlike Selfold and Pattofold, which focus primarily on maintaining their shape, and UVest, which is designed for men, it is positioned with lightness and compactness as its top priorities. It is officially offered as a line that presents KIZAWA’s functionality through everyday portability.

- Sub-brand
UVest
Lifestyle products

A dedicated line expanding into the men's parasol market

UVest is a men's parasol series developed by KIZAWA to meet demand for sun umbrellas among

UVest is a men's parasol series developed by KIZAWA to meet demand for sun umbrellas among men. The official shop treats it as a separate brand category, offering products that focus on protection from strong sunlight and designs and sizes that are easy for men to carry. While U.Light focuses on ultralight construction and Selfold and Pattofold emphasize storage features, UVest serves to extend KIZAWA's lineup into the men's market by clearly targeting men's parasols.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KIZAWA

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Related links