PARAHAT

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Overview

Tagline

More than a parasol. UV protection you can wear.
PARAHAT is a UV-protection sub-brand by KIZAWA, a Japanese umbrella and hat brand, that incorporates the functions of a sun parasol into hats. Its name combines “Parasol” and “Hat.” The brand offers hats with brims made from KIZAWA’s fully light-blocking parasol fabric, along with features such as cooling-touch materials, adjustable sizing, and detachable chin straps. Its main lines are noa, a wide-brim hat; swell, a casual hat; and mellow, a bucket hat. The hats provide UV protection in situations where using a parasol is difficult, such as outdoor activities, cycling, and gardening.

Concept

Created to support active movement even on days with intense UV rays.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2017
2017 Parent brand
KIZAWA
Lifestyle products

A derivative line extending umbrella functionality to hats

PARAHAT is a line developed by KIZAWA, whose product range has centered on umbrellas, to e

PARAHAT is a line developed by KIZAWA, whose product range has centered on umbrellas, to expand into hats for UV protection. It mainly sells hats, including bucket hats and wide-brimmed hats, featuring fully light-blocking parasol fabric in the brim. In applying the functionality of umbrellas to hats, its product category differs from umbrella series such as U.Light and Selfold. KIZAWA’s official materials describe PARAHAT as a series of sun-protection hats, and a trademark was also obtained in 2024.

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