MR is a Japanese fashion accessories brand for children developed by Kiraku Co., Ltd. Derived from maarook, it launched as an accessories brand in Spring/Summer 2017. It offers practical items for children, including rainwear such as raincoats and umbrellas, as well as swimwear. Its official introduction describes its items as having a “cool, just-right balance,” combining functionality with more than just cuteness or simplicity.
Concept
A range of items with a cool, just-right balance: not only cute, not only simple, but also functional.