Tagline
Cherished for years to come — the true form of sustainability.
SiNCA by Wpc. is a Japan-origin, environmentally conscious rain-or-shine umbrella brand launched in 2023 by World Party Co., Ltd. As a spin-off brand of Wpc., it offers umbrellas made with recycled polyester fabric, handles blended with bamboo fiber, and durability-conscious specifications, with a focus on reducing disposable umbrellas and encouraging long-term use. The brand name expresses the idea of evolving through a deeper consideration of an umbrella’s true value. It emphasizes functionality for both rainy and sunny weather and a commitment to sustainable consumption and production, proposing “a truly valuable umbrella that can be cherished for years.”
Concept
In an era when sustainable consumption and production are needed to protect the global environment, umbrellas too are expected to deepen their true value, and have reached a point where they must evolve.