Wpc.

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Overview

Tagline

Creating new possibilities
Wpc. is a Japanese umbrella and rain goods brand launched by Shunya Nakamura, founder of World Party Co., Ltd. Established in 2004, it offers rain umbrellas, all-weather umbrellas, and parasols, as well as rainwear, bags, and other products. With “Creating New Possibilities” as its slogan, the brand presents umbrellas as fashion items that go beyond everyday necessities and uses “Umbrellas are fashion.” as its brand message. It pursues products that can be enjoyed on both rainy and sunny days, and also offers derivative lines such as Wpc. IZA and Wpc. Patterns.

Concept

Umbrellas are fashion.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
8 brands
Founded
2019-2026
2019 Sub-brand
W by Wpc.
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A rain gear line that supports travel on rainy days

W by Wpc. is a rain gear line derived from Wpc., an umbrella brand established in 2004, an

W by Wpc. is a rain gear line derived from Wpc., an umbrella brand established in 2004, and covers rainwear beyond umbrellas. It offers ponchos for bicycle commuting and school commutes, raincoats, rain shoes, bags, UV-protection items, and other products, with an emphasis on practical designs featuring water-repellent and waterproof properties as well as portability. While Wpc. itself offers a wide range of designs centered on rain umbrellas and parasols, this line supports travel and outings on rainy days through clothing and footwear. It also has points of connection with Wpc. KIDS, but its focus is on everyday use by adults, including commuting and school commutes.

2020 Sub-brand
Wpc. Patterns
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A lifestyle goods line that extends textile designs

Wpc. Patterns is a derivative brand that extends the textile designs developed by Wpc. to

Wpc. Patterns is a derivative brand that extends the textile designs developed by Wpc. to everyday goods beyond umbrellas. It offers handkerchiefs, towels, bags, pouches, kitchen and lunch items, home and fashion accessories, and seasonal goods, and is officially positioned as lifestyle goods that add color to various aspects of daily life. While Wpc. itself focuses on rain umbrellas and parasols, W by Wpc. specializes in rainy-weather use, and the umbrella brands center on functionality, Wpc. Patterns serves to broaden the brand’s presence across everyday life, with patterns as its point of entry.

2021 Sub-brand
IZA
Lifestyle products

A line of sun-and-rain umbrellas for men’s everyday use

IZA is a line of sun-and-rain umbrellas for adult men offered by Wpc. It includes several

IZA is a line of sun-and-rain umbrellas for adult men offered by Wpc. It includes several specifications designed for ease of use when commuting and traveling, such as automatic opening and closing, wind resistance, lightweight and large-size models, compact designs, and backpack-compatible models. The line also includes UV-protection items such as caps and hats. Whereas Wpc. itself offers a wide range of umbrellas and designs, including options for women, IZA serves as a clear entry point into the men’s and unisex markets. Unlike UVO’s specialized sun protection, go-koh’s comprehensive high-specification approach, and SiNCA’s environmental focus, this line foregrounds everyday portability and practicality.

2021 Sub-brand
UVO
Lifestyle products

A specialist parasol line focused on protection from sunlight

UVO emerged from Wpc.’s umbrella business and is a parasol brand focused on protection fro

UVO emerged from Wpc.’s umbrella business and is a parasol brand focused on protection from sunlight. It foregrounds fabric performance and parasol functionality, including 100% light blocking, a 100% UV cut rate, UPF 50+, a five-layer special-structure fabric, heat shielding, and designs suitable for both sunny and rainy weather. While Wpc. offers a broad range of rain umbrellas and parasols, UVO is a specialist line focused on protection from sunlight. Its role is distinct from Wpc. IZA, which is aimed at men; SiNCA, which centers on recycled materials and long-term use; and go-koh, which consolidates features including portability and wind resistance.

2023 Sub-brand
SiNCA by Wpc.
Lifestyle products

An umbrella line centered on recycled materials and long-term use

SiNCA by Wpc. is a sustainable all-weather umbrella line derived from Wpc. It uses recycle

SiNCA by Wpc. is a sustainable all-weather umbrella line derived from Wpc. It uses recycled materials for its fabric and handles, has a system for donating 2% of sales to forest conservation organizations, and features specifications intended for long-term use, such as wind resistance of 15 m/s. While Wpc. itself offers a broad range of designs and uses, UVO focuses on sun protection, Wpc. IZA serves practical needs for men, and go-koh consolidates functionality, this line places material selection and continued use at its core. With environmental consideration as an explicit theme, it serves the group’s sustainability segment.

2024 Sub-brand
ONDOO by Wpc.
Accessories

A derivative line focused on autumn and winter attire and lifestyle goods

ONDOO by Wpc. is a fashion goods brand that emerged in 2024 to mark Wpc.’s 20th anniversar

ONDOO by Wpc. is a fashion goods brand that emerged in 2024 to mark Wpc.’s 20th anniversary. Unlike Wpc.’s core brand, which centers on umbrellas, and its lines specializing in rainy-day and sun-protection products, it offers items for autumn and winter and everyday life, including scarves, knit gloves, hats, bags, and room boots. It extends Wpc.’s functionality and design proposals from the contexts in which umbrellas are used to seasonal accessories and home items. While Wpc. Patterns handles textile goods and W by Wpc. covers rain gear, this line focuses on warmth and everyday attire.

2025 Sub-brand
go-koh
Lifestyle products

A high-specification parasol line that brings together multiple functions

go-koh is a high-specification line in the parasol category, derived from Wpc.’s umbrella

go-koh is a high-specification line in the parasol category, derived from Wpc.’s umbrella development. It officially brings together features including complete light blocking, the highest level of water repellency, ultra-lightweight construction, compactness, wind resistance, and automatic opening and closing, consolidating multiple functions in a single line. While Wpc. itself offers a broad range of design, pattern, and use options, go-koh serves a specification-focused role with clearly defined performance features. In contrast to UVO, a specialized parasol line centered on light blocking, UV protection, and heat shielding, and Wpc. IZA, a line focused on men’s everyday use, go-koh emphasizes overall performance that also encompasses portability, wind resistance, and automatic opening and closing.

2026 Sub-brand
Wpc. classic
Lifestyle products

A rain umbrella line focused on classic design and functionality

Wpc. classic is a rain umbrella brand launched by Wpc. in February 2026. It emphasizes the

Wpc. classic is a rain umbrella brand launched by Wpc. in February 2026. It emphasizes the feel of an umbrella in hand, its appearance when closed, and its silhouette when open, and offers shape-retaining folding umbrellas, basic umbrellas, vinyl umbrellas, 12-rib and 16-rib umbrellas, lightweight and large-size umbrellas, and automatic opening and closing styles. While Wpc. offers a wide range of rain umbrellas and parasols featuring patterns and character designs, this line is positioned around classic designs and essential functions. Unlike parasol-focused lines such as UVO and Wpc. IZA, and theme-specific lines such as go-koh and SiNCA, it covers basic rain umbrella styles and everyday formal use.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Wpc.

Country of origin, founding year, categories and parent brands.

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