UVO

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Country: Japan
Founded: 2021 2020s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

Overview

Tagline

I decide what beauty in the future looks like.

UVO is a high-performance parasol brand launched in 2021 by Wpc., a Japan-based brand specializing in umbrellas. Centered on protecting skin from strong sunlight, it offers parasols for both sunny and rainy weather and other UV-protection products. Its parasols use a specially constructed five-layer fabric and achieve 100% light blocking, a 100% UV-cut rate, and UPF 50+. With the concept “The strongest parasol for everyone,” the brand offers parasols that combine heat insulation, durability, water repellency, and design.

Concept

The strongest parasol for everyone.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

Wpc.

Parent brand

Lifestyle products

A specialist parasol line focused on protection from sunlight

UVO emerged from Wpc.’s umbrella business and is a parasol brand focused on protection fro

UVO emerged from Wpc.’s umbrella business and is a parasol brand focused on protection from sunlight. It foregrounds fabric performance and parasol functionality, including 100% light blocking, a 100% UV cut rate, UPF 50+, a five-layer special-structure fabric, heat shielding, and designs suitable for both sunny and rainy weather. While Wpc. offers a broad range of rain umbrellas and parasols, UVO is a specialist line focused on protection from sunlight. Its role is distinct from Wpc. IZA, which is aimed at men; SiNCA, which centers on recycled materials and long-term use; and go-koh, which consolidates features including portability and wind resistance.

2004 Parent brand

Wpc.

Lifestyle products

A specialist parasol line focused on protection from sunlight

UVO emerged from Wpc.’s umbrella business and is a parasol brand focused on protection fro