Tagline
This is COOL.
IZA is a Japanese all-weather umbrella brand launched in April 2021 by World Party Co., Ltd. As a spin-off brand of Wpc., it offers products centered on parasols and folding umbrellas for men, as well as long umbrellas and UV-protection goods. With the idea of “proposing the habit of carrying an umbrella,” the brand seeks to change the fixed notion that parasols are for women and to propose an environment in which men can use them naturally, along with new value for umbrellas. Its product design focuses on all-weather functionality—including light blocking, heat reduction, UV protection, and water repellency—and portability. The brand name comes from “Iza!”—an expression used when starting something—and the brand continues to operate today.
Concept
Proposing the habit of carrying an umbrella