KATOKOA

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Overview

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Do small things with great love
KATOKOA is a lifestyle goods brand launched in Japan in 2021 by Kawabe Co., Ltd. It offers functional everyday items such as reusable shopping bags, insulated bags, insulated pouches, handkerchiefs, and bags. With the concept of “practical functionality and stylish appeal that lifts your spirits,” it presents goods designed to make everyday life more enjoyable, comfortable, and pleasant. Since 2022, it has offered the “KATOKOA mamoru” series, introducing endangered Japanese wildlife through its designs. A portion of sales is donated to the Japanese Association of Zoos and Aquariums’ wildlife conservation fund.

Concept

Practical functionality and stylish appeal that lifts your spirits

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1 brands
Founded
2021
2021 Sub-brand
KATOKOA mamoru
Lifestyle products

A specialized line that communicates biodiversity and conservation

KATOKOA mamoru is a spin-off brand that develops KATOKOA’s philosophy with a focus on intr

KATOKOA mamoru is a spin-off brand that develops KATOKOA’s philosophy with a focus on introducing endangered wildlife in Japan and supporting its protection. Against the background of KATOKOA’s belief that the breath of life dwells in all things, it offers fashion accessories such as bags, towel handkerchiefs, pouches, and folding fans featuring motifs of animals, birds, and insects. Sharing information about habitats and conservation status is also part of the products’ role. A portion of sales is donated to a wildlife protection fund, and some products use recycled polyester. Within KATOKOA’s original brand portfolio, it is positioned as a specialized, social-contribution line that communicates biodiversity and environmental conservation through everyday goods.

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