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KATOKOA mamoru

KATOKOA mamoru

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Country: Japan
Founded: 2021 2020s
Category: Lifestyle products Bags
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

Overview

Tagline

Do small things with great love

KATOKOA mamoru is a mamoru series derived from KATOKOA, a lifestyle goods brand developed by Kawabe Co., Ltd. Launched in 2021, it offers fashion accessories such as handkerchiefs, embroidered bags, drawstring pouches, and fans. The series aims to introduce Japanese wildlife at risk of extinction through design, and donates a portion of its sales to the Wildlife Conservation Donation Fund of the Japan Association of Zoos and Aquariums. The illustrations are by Jasmine Fulford, and some products use recycled polyester.

Concept

Do what you can today for the future.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

KATOKOA

Parent brand

Lifestyle products

A specialized line that communicates biodiversity and conservation

KATOKOA mamoru is a spin-off brand that develops KATOKOA’s philosophy with a focus on intr

KATOKOA mamoru is a spin-off brand that develops KATOKOA’s philosophy with a focus on introducing endangered wildlife in Japan and supporting its protection. Against the background of KATOKOA’s belief that the breath of life dwells in all things, it offers fashion accessories such as bags, towel handkerchiefs, pouches, and folding fans featuring motifs of animals, birds, and insects. Sharing information about habitats and conservation status is also part of the products’ role. A portion of sales is donated to a wildlife protection fund, and some products use recycled polyester. Within KATOKOA’s original brand portfolio, it is positioned as a specialized, social-contribution line that communicates biodiversity and environmental conservation through everyday goods.

2021 Parent brand

KATOKOA

Lifestyle products

A specialized line that communicates biodiversity and conservation

KATOKOA mamoru is a spin-off brand that develops KATOKOA’s philosophy with a focus on intr