go-koh

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Country: Japan
Founded: 2025 2020s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from Japan

Overview

Tagline

The highest point in the sky.

go-koh is a Japanese umbrella brand launched by World Party Co., Ltd. on February 1, 2025. Derived from Wpc., it offers all-weather umbrellas with the company’s highest specifications, bringing together the umbrella-making expertise it has developed. Its lineup is built around high-performance features suited to different uses, including 100% light blocking and UV protection, the highest grade of water repellency, lightweight and compact designs, wind resistance, and automatic opening and closing. Its products are characterized by a black-focused aesthetic and the concept “PREMIUM BLACK.”

Concept

This is the highest point in the sky. This is PREMIUM BLACK

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

Wpc.

Parent brand

Lifestyle products

A high-specification parasol line that brings together multiple functions

go-koh is a high-specification line in the parasol category, derived from Wpc.’s umbrella

go-koh is a high-specification line in the parasol category, derived from Wpc.’s umbrella development. It officially brings together features including complete light blocking, the highest level of water repellency, ultra-lightweight construction, compactness, wind resistance, and automatic opening and closing, consolidating multiple functions in a single line. While Wpc. itself offers a broad range of design, pattern, and use options, go-koh serves a specification-focused role with clearly defined performance features. In contrast to UVO, a specialized parasol line centered on light blocking, UV protection, and heat shielding, and Wpc. IZA, a line focused on men’s everyday use, go-koh emphasizes overall performance that also encompasses portability, wind resistance, and automatic opening and closing.

2004 Parent brand

Wpc.

Lifestyle products

A high-specification parasol line that brings together multiple functions

go-koh is a high-specification line in the parasol category, derived from Wpc.’s umbrella