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Wpc. Patterns

Wpc. Patterns

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Country: Japan
Founded: 2020 2020s

Overview

Tagline

A sunny mood, always in your heart.

Wpc. Patterns is a Japanese textile design brand founded in 2020 by Wpc., an umbrella and rain goods brand. It brings original patterns used on Wpc. umbrellas to lifestyle items for everyday use, including handkerchiefs, bags, pouches, kitchenware, and home goods. Its philosophy is to create products that bring color to everyday life through textile design and lift people’s spirits on rainy, sunny, and cloudy days alike. Representative patterns include Pioni, Kukka, and Camellia.

Concept

The brand aims to create products that bring color to people’s lives and lift their spirits through textile design.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2004

Year Brand Category Description

2004

Wpc.

Parent brand

Lifestyle products

A lifestyle goods line that extends textile designs

Wpc. Patterns is a derivative brand that extends the textile designs developed by Wpc. to

Wpc. Patterns is a derivative brand that extends the textile designs developed by Wpc. to everyday goods beyond umbrellas. It offers handkerchiefs, towels, bags, pouches, kitchen and lunch items, home and fashion accessories, and seasonal goods, and is officially positioned as lifestyle goods that add color to various aspects of daily life. While Wpc. itself focuses on rain umbrellas and parasols, W by Wpc. specializes in rainy-weather use, and the umbrella brands center on functionality, Wpc. Patterns serves to broaden the brand’s presence across everyday life, with patterns as its point of entry.

2004 Parent brand

Wpc.

Lifestyle products

A lifestyle goods line that extends textile designs

Wpc. Patterns is a derivative brand that extends the textile designs developed by Wpc. to