Tagline
Home is where Seventh is.
Seventh is a fashion brand launched in London in 2019. Led by designer Bukki Ojo, it offers minimalist clothing that pursues comfort, drawing on sportswear and workwear-inspired streetwear and focusing on three elements: silhouette, color, and material. The brand’s concept is “your seventh moment = rest.” With “Home is where Seventh is” as its slogan, it aims to achieve a high degree of refinement in creating everyday “rest.”
Concept
your seventh moment = rest