Tagline
Conscious lifestyle brand with a higher purpose.
She's Lost Control is a brand founded in London in 2014 by Jill Urwin, built around “a conscious lifestyle for a higher purpose.” It offers crystals, jewelry, gifts, fragrance, books, and tarot, as well as wellness and spiritual services such as aura photography experiences and readings. The brand emphasizes ethical sourcing and transparency, and its SLC Promise sets out three core principles—Transformation, Community, and Clarity—while promoting the idea of finding “meaning” and a “higher purpose” in profit.
Concept
Building a conscious lifestyle to serve a higher purpose...