Tagline
MOVE IN SHORT ROUND.
SHORT ROUND is a Japan-origin label line developed by WEGO Co., Ltd. It launched as dancewear in March 2024 through a joint development project between WEGO’s “WEGO DANCE UP,” which supports young dancers, and EXPG STUDIO, an entertainer training institution. Centered on freestyle apparel for dance and streetwear, the line adapts to changes in an era of short trend cycles and offers items for men, women, unisex wear, and juniors, incorporating street cultures such as HIPHOP and DANCE. It is now a WEGO original brand that also caters to everyday styling, proposing new styles each season.
Concept
A label line that proposes items adapted to change amid fast-moving, short trend cycles. It draws on street cultures such as HIPHOP and DANCE, which have become youth fashion icons in recent years.