WEGO

A women’s offshoot brand developed by WEGO for a customer segment different from the predominantly younger core-brand customer base. It was initially launched as “ANGIE by WEGO VINTAGE” and has proposed mixed casualwear combining trends with vintage-inspired basics. It continues to offer products under its own brand name on WEGO’s official online store, serving the adult casualwear segment, distinct from the girlish offerings of W♡C and PHILLY.

A refined line derived from WEGO’s casual style, offering more polished everyday wear. It is officially described as featuring clean colors, minimal designs, and a focus on materials, with a subdued casual style expressed through items such as T-shirts, shirts, slacks, and denim. While WEGO itself foregrounds vintage clothing and streetwear elements, and BROWNY focuses on American casual style, LUCY complements them with simple, versatile everyday wear for adults.

An outlet line that re-edits products from each WEGO season as a separate label, offering a sales channel distinct from regular current merchandise. Officially, it is positioned as a label where shoppers can enjoy finding items left in the warehouse as bargains, and is characterized by an easy-to-browse, easy-to-search sales floor and uniform pricing. While WEGO itself presents new releases and current trends, and WEGO VINTAGE handles secondhand clothing, WEGO OUTLETS plays a role in recirculating unsold inventory of new products. It is a diffusion line that presents WEGO’s existing lines through a different point of entry for shoppers, without limiting product categories or styles.

An original derivative line offered through WEGO’s official online store and select stores. It covers a wide range of categories, including T-shirts, skirts, pants, shirts, and knitwear, with design-focused products combining graphics, layering, distressed details, lace, frills, and cross motifs. While WEGO’s main line covers a broad range of street casualwear, DISPARK focuses more strongly on trend-driven women’s items and decorative details. It expands the women’s offering in a different direction from LUCY’s polished style and W♡C’s girly approach.

A style-enhancing line launched by WEGO for women of shorter stature. It offers products based on a height of 148 cm, clearly distinguishing its sizing and target audience from the casual offerings of WEGO itself, which cater to a wide range of body types and heights. It carries clothing such as tops and bottoms and is positioned as a spin-off line designed with petite women in mind, distinct from PUNYUS’s size range and LUCY’s refined styling proposals.

A women’s label that emerged from WEGO in 2009 as a brand produced by Chinatsu Wakatsuki, and relaunched in 2013 as a brand showcasing the latest trends and cute styles. It is now a community label of WEGO, offering apparel and accessories that incorporate trends. In contrast to WEGO’s street casual style, W♡C is responsible for women’s girly, pop, and casual styles, while PHILLY works alongside it as a second line that explores a more deeply girly aesthetic, giving it a central position in the women’s category.

A former original brand launched by WEGO in 2011 with Kazuhiro Sawadaishi as producer, rooted in Tokyo culture. It was distinguished by having a separate brand name and product lineup from WEGO’s mass-market casual offerings, as well as operating standalone stores. While BROWNY focused on American casual style, LUCY on polished looks, and W♡C and PUNYUS on community-oriented offerings for women, DAMMY was a line that foregrounded Tokyo street culture and the producer’s creative work. It is not listed in the current official brand lineup.

A community label launched by WEGO in 2014 and produced by Naomi Watanabe. Centered on a broad size range from free size to 6L, it offers products that make it possible to enjoy fashion without limiting it to particular body types or styles. Its genre-spanning assortment, from chic items to pop all-over prints and graphics, creates a customer base and value distinct from WEGO’s own youth-oriented street casual. While W♡C and Romansual are responsible for proposing styles for women, PUNYUS plays a role in broadening size options and the range of expression.

A genderless brand launched by WEGO in 2015, created by Yoji Kondo. It developed from WEGO’s separate casual offerings for men and women, and featured sizing not limited by gender and an independent product lineup combining cut-and-sew items, knitwear, sweatshirts, shirts, and other items. While Whinny and Figments now represent nongendered and unisex expression, DING is positioned as a past derivative line through which WEGO presented clothing options not bound by gender at an early stage. It is not listed in the current official brand lineup.

A men's brand launched by WEGO in 2016, with Takayuki Kinoshita of TKO as director. Its sizing was designed to be easy for larger-built men to wear, with tops offered from M to XXXL and denim available across a wide range of waist sizes in inches. It primarily targeted men in their 30s and 40s, unlike WEGO's main line. While PUNYUS expanded size options with a focus on women, BUCCA 44 was notable for addressing different body types and expanding the age range in menswear. It was a former independent second line of WEGO that is not listed in the current official brand lineup.

An official label established in 2017 to specialize in the secondhand clothing business that has continued since WEGO’s founding. It focuses primarily on secondhand clothing collected and selected from around the world, covering a wide range from trend-oriented items to vintage pieces for collectors. Unlike WEGO itself, which centers on new original casualwear, and its various community labels, it directly carries WEGO’s roots in secondhand clothing culture and the experience of one-of-a-kind products. While BROWNY and LTR DEPTH express a secondhand-inspired feel through new products, WEGO VINTAGE is a sustainability label offering actual secondhand clothing and vintage pieces as specialized categories.

A loungewear brand launched by WEGO in 2019, with Yukosu, also known as Yuko Sugamoto, as its producer. It branched out from WEGO’s business, which centers on everyday clothing for going out, and was distinctive for offering apparel and related items for time spent at home under a separate brand name. Unlike community-based apparel brands such as PUNYUS and W♡C or accessory-specialist lines such as Mel cinna, it was a category-expansion brand positioned at the boundary between fashion and lifestyle. It is not included in the current official brand list.

An apparel brand launched by WEGO from Spring/Summer 2020, with EXIT as producers. Against the backdrop of WEGO’s “YOUR FAN” philosophy, it was launched to propose clothing that lifts the wearer’s mood, without restricting age or gender. In contrast to WEGO’s standard street casualwear, EXIEEE was developed as a spin-off brand centered on EXIT’s character, graphics, and collaborations, with a more explicit point of connection to its fan community. It has a talent-led positioning, distinct from Figments’ mode streetwear and Whinny’s subcultural expression.

A unisex brand launched by WEGO in 2020, its name means “fiction” and “unreality.” It disrupts existing notions of reality and expresses the two sides of emotion through the axes of “INSIDE” and “OUTSIDE,” while presenting collections that combine mode and streetwear. In contrast to WEGO’s broad range of street casualwear and BROWNY’s American casual style, Figments is positioned as a community label with a stronger emphasis on graphics, concepts, and experimentation in styling. It shares a cultural sensibility with EXIEEE and WOND, while taking on a more collection-oriented form of expression.

An accessories brand launched by WEGO in 2020, with model and artist Sato Noa overseeing product planning and branding. Unlike WEGO itself, which focuses mainly on clothing, and W♡C and Romansual, which cover apparel more broadly, it focused exclusively on wearable accessories such as necklaces, rings, and ear accessories. It was a category-focused spin-off brand that broadened its reach among young women by leveraging its producer’s public profile, and it is not listed in the current official brand lineup.

A women’s fashion brand launched by WEGO in 2021 and produced by model and actress Noa Tsurushima. It officially describes itself as “a brand that combines the everyday and the extraordinary” and offers products that pair feminine silhouettes with designs suited to everyday wear. While W♡C focuses on trend-driven girly casual styles for a broad range of women, and PHILLY further emphasizes those girly elements, Romansual is a community label that clearly foregrounds the producer’s perspective, silhouettes, and designs with a special feel.

A freestyle wear brand launched in March 2024 through a collaboration between WEGO and EXPG STUDIO. Building on the work of WEGO DANCE UP and EXPG STUDIO, it proposes silhouettes and sizing designed for ease of movement during dance and training while also being suitable for streetwear. While WEGO itself and BROWNY focus on general street casualwear, SHORT ROUND emphasizes freedom of body movement, dancers’ wearing experience, and connections to performance settings. Whereas LTR DEPTH and WOND focus on graphic-centered street expression, SHORT ROUND is a line that develops products around dance culture.

A fashion brand newly launched by WEGO in 2026, centered on subculture and jirai-kei style. It is presented as an independent brand on the official online store and continues to offer clothing and accessories in the same vein. Unlike WEGO itself, which covers a broad range of street casualwear, it clearly foregrounds specific cultures and styles. It also adds an option within the brand family centered on jirai-kei, distinct from Whinny’s gender-neutral subculture offerings.

One of the original sub-brands that make up WEGO’s street-casual offering, it offers products for men and unisex wear based on American casual style. Its range centers on everyday wardrobe items such as shirts, sweatshirts, denim, and outerwear, and it serves to present its brand name and product range separately from WEGO itself. While LUCY focuses on refined styles and SHORT ROUND specializes in dance and freestyle, BROWNY is positioned as a core line responsible for vintage-inspired American casual style and basic casualwear.

A unisex streetwear brand offered through WEGO’s official online store. It incorporates street trends while adding a distinctive twist through its graphics and detailing, and offers oversized tops, denim, hoodies, and other items. The brand name derives from “Later Depth,” meaning “something that will become more profound later.” While WEGO itself focuses on basic casualwear, LTR DEPTH emphasizes graphics, a vintage feel, Y2K elements, and oversized silhouettes. It is a street-culture-oriented offshoot line alongside WOND and Figments.

A second line derived from WEGO’s women’s label W♡C, it was officially introduced as “PHILLY byWC.” Centered on girly, ladylike, and casual styles, it offers items ranging from current trends to basics, adding a touch of sweetness that is easy to incorporate into everyday styling. While W♡C proposes a broad range of “cute” styles for women in general, PHILLY has a more clearly defined role focused on girly aesthetics and feminine embellishments. Standalone pop-ups and official sales are still held, and the line is positioned as a subdivision of W♡C’s women’s category.

A streetwear-oriented independent label carried by WEGO’s TUNING byWEGO. It is presented as a brand that reinterprets everyday street style from its own perspective and sensibility, expressing a “WONDERFUL” world. While WEGO itself covers a broad range of trend-led casualwear, WOND focuses on a street expression with a distinct perspective on graphics and styling. Whereas Figments emphasizes fusion with mode and conceptual qualities, and LTR DEPTH delves into graphics and details, WOND occupies a position of independently curating streetwear as everyday clothing.

A subculture-oriented gender-neutral brand offered through WEGO’s official online store. In its official concept, it presents “clothes that make you mistake yourself,” proposing products that combine relaxed silhouettes, oversized fits, frills, lace, ribbons, graphics, and other elements without being constrained by gender or conventional ways of dressing. In contrast to WEGO’s street-casual style and the girly lines of W♡C and PHILLY, Whinny serves to foreground subculture and ornamentation. While Figments handles experimentation in mode and street styles, Whinny is a line for freer gender-neutral expression.