EXIEEE

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Country: Japan
Founded: 2020 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

YOUR FUN

EXIEEE is a unisex fashion brand operated by Japanese apparel company WEGO and produced by comedy duo EXIT (Rintaro and Daiki Kanechika). It launched with the Spring/Summer 2020 collection and offers tops, bottoms, outerwear, accessories, and other items. Against the backdrop of WEGO’s “YOUR FAN” philosophy, it proposes clothing that people of all ages and genders can wear freely and enjoyably, like EXIT, and that lifts their spirits simply by wearing it. With the concept of “an anti-aging brand for use from cradle to grave,” it offers items featuring graphic prints and messages.

Concept

An anti-aging brand for use from cradle to grave

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

WEGO

Parent brand

Clothing

A unisex spin-off brand drawing on EXIT’s influence

An apparel brand launched by WEGO from Spring/Summer 2020, with EXIT as producers. Against

An apparel brand launched by WEGO from Spring/Summer 2020, with EXIT as producers. Against the backdrop of WEGO’s “YOUR FAN” philosophy, it was launched to propose clothing that lifts the wearer’s mood, without restricting age or gender. In contrast to WEGO’s standard street casualwear, EXIEEE was developed as a spin-off brand centered on EXIT’s character, graphics, and collaborations, with a more explicit point of connection to its fan community. It has a talent-led positioning, distinct from Figments’ mode streetwear and Whinny’s subcultural expression.

1994 Parent brand

WEGO

Clothing

A unisex spin-off brand drawing on EXIT’s influence

An apparel brand launched by WEGO from Spring/Summer 2020, with EXIT as producers. Against