REVEYU

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Overview

REVEYU is a loungewear brand launched in Japan in 2019 by WEGO, with Yuko Sugamoto, known as Yukosu and a creator focused on romantic appeal, as its producer. The name combines RÊVE, the French word for “dream,” with YOU. Its concept was “adult loungewear designed to appeal not only to the wearer but also to the person they have in mind.” A spin-off brand from WEGO, it offered tops, bottoms, and dresses, as well as accessories such as socks and pouches.

Concept

Adult loungewear designed to appeal not only to the wearer but also to the person they have in mind

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1 brands
Founded
1994
1994 Parent brand
WEGO
Clothing

A former offshoot brand that expanded into the loungewear category

A loungewear brand launched by WEGO in 2019, with Yukosu, also known as Yuko Sugamoto, as

A loungewear brand launched by WEGO in 2019, with Yukosu, also known as Yuko Sugamoto, as its producer. It branched out from WEGO’s business, which centers on everyday clothing for going out, and was distinctive for offering apparel and related items for time spent at home under a separate brand name. Unlike community-based apparel brands such as PUNYUS and W♡C or accessory-specialist lines such as Mel cinna, it was a category-expansion brand positioned at the boundary between fashion and lifestyle. It is not included in the current official brand list.

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Activities and occasions

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