WEGO OUTLETS is a Japanese outlet label launched in 2006. Derived from WEGO, it offers items—including products from each season’s new collections that did not sell out—as finds to be enjoyed. It is characterized by an easy-to-navigate and easy-to-browse sales floor and uniform pricing, and sells clothing and fashion accessories at affordable prices. It is available at outlet stores as well as through the official online store.
Concept
Among WEGO’s new releases each season, some remain unsold and buried in the warehouse. But with a change in perspective, many of these items should still have plenty of use left in them. The label was created to offer them as finds to be enjoyed. It is also characterized by an easy-to-browse, easy-to-navigate layout and uniform pricing.