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Dukkah by WEGO

Dukkah by WEGO

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Country: Japan
Founded: 2009 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

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Overview

Dukkah by WEGO is a line for women offered by the Japanese fashion company WEGO. Records indicate that it debuted in 2009 as a new business format for WEGO, and that in 2020 it was developed as a style-up line also aimed at shorter women. It offers women's apparel, including tops, pants, skirts, and dresses, based on proposals that view characteristics such as body shape as individuality and allow people to enjoy fashion in their own way. A brand page is still available on the official WEGO online store.

Concept

To view characteristics such as body shape as individuality rather than as insecurities, and to make one's natural self appear more attractive.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

WEGO

Parent brand

Clothing

A line that supports styling for petite women

A style-enhancing line launched by WEGO for women of shorter stature. It offers products b

A style-enhancing line launched by WEGO for women of shorter stature. It offers products based on a height of 148 cm, clearly distinguishing its sizing and target audience from the casual offerings of WEGO itself, which cater to a wide range of body types and heights. It carries clothing such as tops and bottoms and is positioned as a spin-off line designed with petite women in mind, distinct from PUNYUS’s size range and LUCY’s refined styling proposals.

1994 Parent brand

WEGO

Clothing

A line that supports styling for petite women

A style-enhancing line launched by WEGO for women of shorter stature. It offers products b