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Mel cinna

Mel cinna

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Country: Japan
Founded: 2020 2020s
No longer active
Category: Accessories
Related brands: Accessories brands founded in the 2020s Accessories brands from Japan

Overview

Mel cinna is a Japanese accessories brand launched in 2020 by WEGO Co., Ltd. Model and artist Noa Sato led the brand’s production, contributing to product planning, branding, and item creation. Aimed mainly at women in their teens and early twenties, the brand offered earrings, clip-on earrings, rings, chokers, bracelets, hair accessories, and other items. Under the theme “1day 1cute (one cute thing a day),” it proposed items that could help people feel good about themselves. The official online store closed on March 16, 2025, and the brand is on hiatus.

Concept

1day, 1cute (one cute thing a day)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

WEGO

Parent brand

Clothing

A women’s spin-off line specializing in accessories

An accessories brand launched by WEGO in 2020, with model and artist Sato Noa overseeing p

An accessories brand launched by WEGO in 2020, with model and artist Sato Noa overseeing product planning and branding. Unlike WEGO itself, which focuses mainly on clothing, and W♡C and Romansual, which cover apparel more broadly, it focused exclusively on wearable accessories such as necklaces, rings, and ear accessories. It was a category-focused spin-off brand that broadened its reach among young women by leveraging its producer’s public profile, and it is not listed in the current official brand lineup.

1994 Parent brand

WEGO

Clothing

A women’s spin-off line specializing in accessories

An accessories brand launched by WEGO in 2020, with model and artist Sato Noa overseeing p