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Figments

Figments

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Country: Japan
Founded: 2020 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Overturn Reality and break conventions

Figments is a Japanese unisex fashion brand launched in 2020 by WEGO Co., Ltd. It is aimed at young people who enjoy changes in fashion, music, and culture, and seeks to break down existing realities and propose an entirely new world. Its collections are developed along two axes, “INSIDE” and “OUTSIDE,” embodying the two sides of emotion. The brand creates apparel and accessories that span elements of street, sports, mode, punk, school, and casual styles.

Concept

Collections developed along two axes, “INSIDE” and “OUTSIDE,” embodying the two sides of emotion

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

WEGO

Parent brand

Clothing

An experimental unisex line combining mode and streetwear

A unisex brand launched by WEGO in 2020, its name means “fiction” and “unreality.” It disr

A unisex brand launched by WEGO in 2020, its name means “fiction” and “unreality.” It disrupts existing notions of reality and expresses the two sides of emotion through the axes of “INSIDE” and “OUTSIDE,” while presenting collections that combine mode and streetwear. In contrast to WEGO’s broad range of street casualwear and BROWNY’s American casual style, Figments is positioned as a community label with a stronger emphasis on graphics, concepts, and experimentation in styling. It shares a cultural sensibility with EXIEEE and WOND, while taking on a more collection-oriented form of expression.

1994 Parent brand

WEGO

Clothing

An experimental unisex line combining mode and streetwear

A unisex brand launched by WEGO in 2020, its name means “fiction” and “unreality.” It disr