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“Codependency” × “Daydream”
Parent brands and sub-brands, ordered by founding year.
A specialized line focused on jirai-kei and subculture expression
A fashion brand newly launched by WEGO in 2026, centered on subculture and jirai-kei style
A fashion brand newly launched by WEGO in 2026, centered on subculture and jirai-kei style. It is presented as an independent brand on the official online store and continues to offer clothing and accessories in the same vein. Unlike WEGO itself, which covers a broad range of street casualwear, it clearly foregrounds specific cultures and styles. It also adds an option within the brand family centered on jirai-kei, distinct from Whinny’s gender-neutral subculture offerings.
A specialized line focused on jirai-kei and subculture expression
A fashion brand newly launched by WEGO in 2026, centered on subculture and jirai-kei style
A fashion brand newly launched by WEGO in 2026, centered on subculture and jirai-kei style. It is presented as an independent brand on the official online store and continues to offer clothing and accessories in the same vein. Unlike WEGO itself, which covers a broad range of street casualwear, it clearly foregrounds specific cultures and styles. It also adds an option within the brand family centered on jirai-kei, distinct from Whinny’s gender-neutral subculture offerings.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
CHUUM is from Japan.
CHUUM was founded in 2026.
CHUUM covers the following categories: Clothing.
CHUUM is a sub-brand of WEGO.