W♡C

A women’s label that emerged from WEGO in 2009 as a brand produced by Chinatsu Wakatsuki, and relaunched in 2013 as a brand showcasing the latest trends and cute styles. It is now a community label of WEGO, offering apparel and accessories that incorporate trends. In contrast to WEGO’s street casual style, W♡C is responsible for women’s girly, pop, and casual styles, while PHILLY works alongside it as a second line that explores a more deeply girly aesthetic, giving it a central position in the women’s category.

PHILLY by WC is a women's line within W♡C's brand offering. While W♡C proposes trend-driven items and styling for a broad range of women, PHILLY by WC centers on a girly aesthetic. Its offerings range from clothing incorporating current trends to easy-to-coordinate basic items, including tops and skirts featuring frills and ribbons. Within WEGO's brand portfolio, it gives more concrete form to W♡C's “cute” approach as girly everyday wear.