PHILLY by WC

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Overview

PHILLY is a Japanese women's apparel brand offered through WEGO's online store. On W♡C's official staff account, it is introduced as “PHILLY by WC” and handled as a line associated with W♡C. In addition to clothing such as tops, skirts, pants, and dresses, it also offers bags and accessories. Its official introduction describes items centered on a girly style and incorporating a sense of loveliness.

Concept

The concept is to offer lovely items that connect the wearer with a girly style.

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1 brands
Founded
2009
2009 Parent brand
W♡C
Clothing

A derivative line centered on girly styles, spanning trend-driven and basic items

PHILLY by WC is a women's line within W♡C's brand offering. While W♡C proposes trend-drive

PHILLY by WC is a women's line within W♡C's brand offering. While W♡C proposes trend-driven items and styling for a broad range of women, PHILLY by WC centers on a girly aesthetic. Its offerings range from clothing incorporating current trends to easy-to-coordinate basic items, including tops and skirts featuring frills and ribbons. Within WEGO's brand portfolio, it gives more concrete form to W♡C's “cute” approach as girly everyday wear.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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