DAMMY

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Similar brands and comparisons Find brands similar to DAMMY and compare their traits.

Overview

DAMMY is a Japanese fashion brand launched in 2011 by WEGO, with costume designer and stylist 澤田石和寛 serving as producer. Based on Tokyo street culture, it developed a unisex-style line combining street and elegance, as well as a women's line. It expressed “NEO STREET STYLE” and offered apparel and accessories. In 2015, it opened its first standalone store at Laforet Harajuku.

Concept

NEO STREET STYLE

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1994
1994 Parent brand
WEGO
Clothing

A past brand that independently presented Tokyo street style

A former original brand launched by WEGO in 2011 with Kazuhiro Sawadaishi as producer, roo

A former original brand launched by WEGO in 2011 with Kazuhiro Sawadaishi as producer, rooted in Tokyo culture. It was distinguished by having a separate brand name and product lineup from WEGO’s mass-market casual offerings, as well as operating standalone stores. While BROWNY focused on American casual style, LUCY on polished looks, and W♡C and PUNYUS on community-oriented offerings for women, DAMMY was a line that foregrounded Tokyo street culture and the producer’s creative work. It is not listed in the current official brand lineup.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DAMMY

Country of origin, founding year, categories and parent brands.

Related keywords

Related links