DING is a Japanese genderless fashion brand launched by WEGO in 2015. Youji Kondo participated as producer and designer, designing the products himself. Its unisex offerings included cut-and-sew items, knitwear, sweatshirts, shirts, and bottoms. The concept was “a child who is neither an adult nor a child, and cannot quite become an adult.” The brand offered products for young people at WEGO stores, primarily in Harajuku, and through its online store.
Concept
A child who is neither an adult nor a child, and cannot quite become an adult