PUNYUS

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Country: Japan
Founded: 2014 2010s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

PUNYUS is a fashion brand launched in Japan in 2014 and operated by WEGO. Comedian Naomi Watanabe joined as producer and was involved from the selection of the brand name through planning and design. The brand is characterized by a wide range of sizes, from free size to 6L, and offers a broad selection of women's clothing and accessories, from chic to pop styles, without being confined to a specific genre. It expresses “the softness of girls with a squishy feel” and places importance on making fashion enjoyable for everyone without stress.

Concept

A brand that aims to express the softness of girls with a “squishy” feel.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

WEGO

Parent brand

Clothing

A label focused on size diversity and genre-spanning expression

A community label launched by WEGO in 2014 and produced by Naomi Watanabe. Centered on a b

A community label launched by WEGO in 2014 and produced by Naomi Watanabe. Centered on a broad size range from free size to 6L, it offers products that make it possible to enjoy fashion without limiting it to particular body types or styles. Its genre-spanning assortment, from chic items to pop all-over prints and graphics, creates a customer base and value distinct from WEGO’s own youth-oriented street casual. While W♡C and Romansual are responsible for proposing styles for women, PUNYUS plays a role in broadening size options and the range of expression.

1994 Parent brand

WEGO

Clothing

A label focused on size diversity and genre-spanning expression

A community label launched by WEGO in 2014 and produced by Naomi Watanabe. Centered on a b