Tagline
A world where luxury and versatility are never compromised.
Smythson is a British luxury brand whose founder, Frank Smythson, opened its first boutique on Bond Street in London in 1887. Its offerings range from stationery such as notebooks and diaries to leather bags and accessories. Its stated ethos is, “We endeavour to make the ordinary extraordinary and the everyday timeless.” Luc Goidadin is named as creative director.
Concept
We endeavour to make the ordinary extraordinary and the everyday timeless.