Tagline
STAFFONLY IS A TRANSLATION TERMINAL, IT ILLUSTRATES UNLIMITED IMAGINATIONS WHICH GO BEYOND THE WORD ITSELF.
STAFFONLY, a fashion brand founded in London in 2015 by Shimo Zhou (周师墨) and Une Yea (温雅), is currently based in Shanghai. Centered on menswear, its collections explore the sense of identity generated by groups and communities, combining sharp concepts with innovative choices of materials and colors. The brand presents at fashion weeks in London and Shanghai and also produces accessories.
Concept
STAFFONLY illustrates unlimited imaginations which beyond the word itself. They focus on the logic hidden from the appearance and the sense of communal recognition from the groups and communities. The development on the fresh concept and identity is the essential first step in the symbiotic design process. It leads to a series of curated materials and colors choices for an ironic and provocative take on fashion that is enhanced by functional and sculpted silhouettes.