Standard Cloth

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Overview

Standard Cloth is an in-house apparel brand offered by the U.S. company Urban Outfitters. Trademark records for clothing show that use began in 2004. Urban Outfitters’ official sales site offers T-shirts, shirts, sweatshirts, pants, and other items, and the brand is still sold as part of the company’s lineup. No public information about an independent designer or founder could be confirmed.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1970
1970 Parent brand
Urban Outfitters
Clothing

A line focused on everyday men's basics

Standard Cloth is a men's casualwear line offered at Urban Outfitters, centered on everyda

Standard Cloth is a men's casualwear line offered at Urban Outfitters, centered on everyday staples such as T-shirts, shirts, hoodies, and sweatpants. While BDG offers a broad range that includes denim and cargo pants, Standard Cloth has a clearly defined role in complementing it with versatile men's basics. It also differs from iets frans…, which emphasizes silhouettes and materials derived from sportswear, and is positioned as a line that adds basic options to Urban Outfitters' men's assortment.

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